Brian and Rama Malone

fullspectrumhimalayansalt.com and youthfulnessreclaimed.com

“Perfect timing.” That was what Brian Malone and his wife, Rama, said about the StoresOnline mailer they got. That’s because, while they had a website that catered to their existing customers, they didn’t have one that could get high enough search rankings to draw a good level of Web traffic.

Beefing Up the Business

Brian and Rama had been selling health products made from Himalayan Salt for about a year in the Medford, Oregon area and knew they needed to have a greater online presence if they ever expected to get the flow of business they wanted.

When they went to the StoresOnline Training Workshop, they knew exactly what they wanted to sell online: the same products they’d been selling for about a year offline. They didn’t expect anyone to build their Web site for them, but they admit they needed a bit of hand-holding. They also wanted to control their own site without having to pay a programmer every time they wanted to add a product to the Web site or make some other change.

Why StoresOnline?

Brian and Rama chose to use the StoresOnline platform for two reasons. First, it was clear early on that StoresOnline specializes in e-commerce. Second, the customer support. They knew they’d need good customer support if they were to make their Web site successful. Both agree that’s been the biggest help to them. They spent a lot of time with tech support in order to get their Web site built and still call them periodically when they want to make changes they’re unsure about.

Rama said, “During the daytime you can call them, at night you can go on the live chat and not every answer is always going to be answered right away, sometimes they have to call you back, but the cool thing is they WILL call you back, and usually pretty quickly. We have been completely 100% satisfied with our relationship with them when problems come up and things have been dealt with very efficiently. If things were kind of off money-wise we were given credit and it worked out very well. Because we have been in business for years, I’ve worked with lots of companies and I can’t tell you how many I get frustrated with. I’ve never been the slightest bit frustrated with StoresOnline.”

Benefits

It took them about a month to build their first Web site. Once they had their Web site optimized, they used link-building and pay-per-click ads to attract their first orders.

Brian says the greatest benefit they realized from building their StoresOnline Web site is that their little company has gone from doing just local business to selling nationally and even internationally. He also likes that their company isn’t so dependent on the local economy now. Instead, they get business from areas of the country that are doing well economically. Rama likes the fact that she can work from home and give their five children the attention they deserve.