Steve & Cathy Moore

Mount Healthy Hatcheries (MtHealthy.com)

Steve Moore of Cincinnati, Ohio had been a computer programmer in the corporate world. Things were going great for him and he'd planned to spend his entire career there. Things changed and he suffered seizures from a brain tumor, and had to endure subsequent surgeries to fight it. His plans for corporate success were shattered.

Cathy summed up their situation during that time like this, “The corporate world’s not interested in you anymore after you have health issues like that. So we had to revamp our lives.”

Steve’s doctors told him he might not have long to live (fortunately, he’s been proving them wrong for some time now). He wanted to find a some way for Cathy to be cared for if the doctors were right about his lifespan. That’s when they found StoresOnline.

Steve's wife, Cathy, was part owner of a family-owned brick and mortar business that has operated since 1923. It was a chick hatchery that sold 1-day-old chickens, turkeys, and ducks. Steve and Cathy thought it was time to move it into the 21st century by selling online, and had been trying to convince the other owners of it for years. Friends and family told them it couldn't be done, that no one would ever buy chickens on the Internet.

"I felt it my DUTY to prove them wrong," said Steve. "I knew it could be done, I just had to find a way around all the obstacles." Steve had built websites before, so he was confident in his ability. What he didn't know was if he could build a full-blown e-commerce website where he could display a full line of chicks and products and enable customers to pay online. He also didn't know how to promote a website sufficiently to bring in enough targeted Web traffic he could convert to sales.

That’s why Steve and Cathy both agree that the StoresOnline support was one of the biggest reasons they decided to go with StoresOnline.

“As you build and change your website, you always run into new things you’re not familiar with,” said Steve. “It’s important to have someone there who can immediately help you out.”

Within four months, the e-commerce site Steve built with StoresOnline had become a major part of the family business. Steve and Cathy still run the first website they built, along with a few other websites they've built since, using the same platform. Cathy, who worked as a real estate agent for many years, doesn’t do that much anymore. She and Steve both work at their online businesses and don’t feel like they have to be workaholics any more to make ends meet.

This is a testimonial of a customer reporting their experience using the StoresOnline tools. The experience is not typical, your results will vary. They are a “STAR” because they have worked hard at their business, they took the time and effort necessary to find the right product (including if necessary the time to find and develop a relationship with a drop shipper), the effort necessary to set up their website, optimize the web site and making it relevant. STARS spend the time and effort necessary on their business every day or week. STARS had or learned the necessary computer skills. Results in business and on the Internet depend on your product, price, promotion, work, skills, time and effort.